What Your $60 Really Buys
By Alex Johnson | January 01, 0001
Seven dollars of a $60 video game purchase covers expenses for games never even sold. That’s according to a breakdown of retail game cost by an on-demand games service. OnLive, of Palo Alto, u31 เข้าสู่ระบบ 
Calif., says that $7 covers, on average, “returns.” That’s the cost associated with returning unsold inventory – essentially, sales that don’t meet expectations. By this 
analysis it is equivalent to the royalty paid to the platform holder – Nintendo, Microsoft or Sony. By far the largest portion is to the 
publisher, nearly half of it. As it should be. But 25 percent of a game’s cost ทางเข้า winner55 ผ่านโทรศัพท์ มือ ถือ is the profit to the seller. That is a very nice margin, and it – plus the fudge winner55 ทางเข้า สล็อต factor on the returns, hint at how discounts on some new games can be justified even at release. Anatomy of a $60 Video Game [Los Angeles Times]
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