Final Fantasy XIII Gets Title Sponsorship of NBA All-Star Event
By Alex Johnson | January 01, 0001
“The 2010 [[link]] NBA All-Star Celebrity Game Presented by Final Fantasy XIII.” That’s a mouthful of marbles, and we’ll get to hear ESPN announcers say it a bunch on Friday thanks to a promotional pact Square Enix inked with the league.(new Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" 
}).render("79703296e5134c75a2db6e1b64762017"); }); Square Enix announced the sponsorship in a statement put out today. In addition to the sponsorship, there will be a Final 
Fantasy XIII preview booth at the NBA All-Star Jam Session, which is the fan festival that accompanies the game. This year’s all-star game is in Dallas. The statement said something about how the NBA’s fan base overlaps with the younger, video-game playing demographic. But I’m not sure there [[link]] could have been a more disparate [[link]] sponsorship of a professional basketball league than a JRPG. Anyway, the celeb game is Friday at 7 p.m. 
U.S. Eastern time.
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