Nintendo Explains What the “i” in “DSi” Means

By Alex Johnson | January 01, 0001

There is no “i” in team. There is one in your new Nintendo handheld. [[link]] (There’s two in “Wii”, but I digress.) GoNintendo asked Ninty straight up what’s with the I, and got an answer.

Nintendo insists it’s not-follow-the-leader of Apple branding “i” on any must-haveable small gadget that exudes 2.0 coolness. Rather:

• The “i” is symbolic of the subject “I” and its personal aspect.

• Plus, the addition of two cameras gives the system its own “eye” on things.

“Nintendo hope that the Nintendo DSi becomes more than a game system and more of a personal tool to enrich our daily lives.”

GoNintendo says that comes [[link]] directly from a Nintendo rep.

Nintendo Tells Us What the I in DSi Means [GoNintendo via [[link]] Cubed3]

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